I recently ran across an experiment conducted in the men’s room at Schiphol Airport in Amsterdam. Authorities had etched the image of a black housefly into each urinal. As women can attest to and most men would sheepishly admit, men don’t pay much attention to where they aim, which can create a mess. However, if they have a target, something to aim for, their attention and therefore accuracy are dramatically increased. According to the man who came up with the idea, it works wonders. “It improves the aim,” says Aad Kieboom. “If a man sees a fly, he aims at it.” Kieboom, an economist, directs Schiphol’s building expansion. His staff conducted the fly-in-urinal trials and found that etchings reduce spillage by 80 percent.
The results are shocking when we have something to aim at. Prior to the target, the men didn’t even pay attention. With a target, attention increased and results improved by 80 percent. Doesn’t this same lesson apply in all areas of our life?
What if in our careers, we had an income target? Not the one the boss sets for you, but one that matches your prerogative and ambition? Wouldn’t your attention increase? You would have a better filter in which to run your actions through, quickly realizing that much of what we do in a day will not increase income. This income target, etched in your mind would surely increase your aim, focus and results.
What if in our finances, we had a short-term, mid-term and long-term target to aim at? Wouldn’t you pay more attention to what you were spending your money on? If there was a way to keep those targets in mind every time you went to make a purchase, don’t you think you would increase your results by 80 percent? 8 out of every 10 times you would be able to make a more grounded decision on need versus want.
What are you aiming for?
“Most people aim for nothing and hit it with amazing accuracy.” – Joe Niego
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